For the past few weeks, the SEO team has used ChatGPT and 5 other AI content generators to test how AI can work in blog posts and educational website content creation. Here’s what we found out:
The good news: AI continues to improve and can be a tool to help come up with content ideas and small sections of content.
The bad news: After trying 6 different content generators, we found that most of the content, and some of the topics, are the lowest quality of work we’ve ever seen. Some of it was laughable. Some of it was cringe-worthy. And some of it was so inaccurate that we wondered if AI content might produce lawsuits. (Do not use AI content for healthcare-related advice!)
We found most generators come up with blog topics that are excellent starting points. (Read: don’t let these be the final headline! Personalize, personalize, personalize!) Below are some of the best and worst topics:
Best Senior Living Blog Post Topics
Worst Blog Topics
Here’s the difficulty with AI writing: At first glance, it moves in a nice flow, mimicking natural language. But on the second read, it’s confusing; it may swap tenses and audiences mid-paragraph, and churn out fluff rather than actionable items. As editors of magazines who have been inundated with AI writing have said, this generated content “does not sound like natural storytelling” and is “bad in spectacular ways.”
The SEO team spent the last 6 weeks testing various AI writers and found more poor-quality writing than acceptable content. Here are two examples of writing that may look good at first glance, but under scrutiny fall apart.
WriteSonic Prompt: How to Talk to Your Parents About Assisted Living
If you’re thinking about entering assisted living, you probably have a lot of questions. How much does it cost? Will I be able to afford it? What will happen to my parent if they move in? All of these are valid concerns and should be discussed with your family before making any decisions. When is the best time to discuss assisted living as an option for your parents? Below we’ll explain why now might not be the best time for such a decision, but how and when you should have this conversation. There are pros and cons to having this talk at different times; however, it can almost always benefit from being had sooner rather than later.
Scalenut Prompt: Cost of Senior Living
“EOS: There is no ‘one-size-fits-all’ when it comes to senior living. Each individual has unique needs and requirements that can determined the cost of living facilities they require. While some seniors may be able to manage with basic amenities, others may require assisted living facilities or nursing homes as their health conditions evolve. We hope this blog helps you understand everything you need to know about senior living costs so you can make a well-informed decision before retirement.“
While we found most AI writing tools to be more miss than hit, ChatGPT did more frequently provide better examples of writing with factually correct information and a nice flow when presented with simple scenarios, such as defining a basic concept of senior living. Below is one of the SEO team’s favorite examples of AI-generated content.
ChatGPT Prompt: Life Plan Communities
As we age, many of us start to consider our future living arrangements. Will we stay in our current homes, downsize, or perhaps move to a retirement community? For those who are looking for a long-term solution, a Life Plan Community, formerly known as a Continuing Care Retirement Community (CCRC), may be a great option.
What is a Life Plan Community?
A Life Plan Community is a senior living community that offers a range of services and housing options to accommodate changing needs as residents age. These communities typically offer independent living, assisted living, and skilled nursing care, all on one campus. This means that as residents’ health needs change, they can stay within the community and receive the appropriate care without having to move to a new location.
Life Plan Communities are often described as a “continuum of care” because they offer a range of services that can support residents throughout their aging journey. The goal of a Life Plan Community is to provide a secure and fulfilling environment that supports residents in their physical, social, and emotional wellbeing.
This is a good example of using AI content in small sections of web content, such as on a pricing page to educate the reader on what a Life Plan Community is. However, even this copy had its own issues.
We know some people are already thinking, “Hey, why do I need someone to develop a content strategy when I can just pop a few words into AI? Well, here are 5 custom blog posts we’ve written for clients that 3 different AI writers failed to write.
After the Move: A Checklist for Caregivers Whose Parents Just Moved into Assisted Living
AI was unable to develop anything about a post-move checklist; it only developed a checklist about finding the community with the best fit.
Lessons from COVID-19: Public Health & Safety Questions to Ask When Searching for a Retirement Community
This was too new a concept and written about too little on the internet for AI to write a cohesive piece on the topic.
The Best Books for People with Alzheimer’s or Other Forms of Dementia
AI included basic examples like picture books but didn’t include novels and other long-form writing designed especially for people with memory loss.
How to Change Your Communication Style with Loved Ones as Their Dementia Progresses
AI could give general bullet point examples of how to talk with someone who has dementia but was unable to articulate how communication styles change as dementia progresses.
Questions to Ask Memory Care Communities About Quality of Life and Activities
AI only developed a checklist about finding the community with the best fit; it didn’t focus on the quality of life and activities.
The top question the SEO team has been asked in the past few months is if it’s safe for senior living communities to start using AI-generated content. The short answer: It depends on how you’re using it.
AI generators are excellent resources for topics. Yet, what’s provided are ideas everyone else has written about, so use it as inspiration, not as the topic itself!
It’s more often going to create content that needs to be pared down, rewritten and put through a rigorous proofing/editing process.
Caveat: There are a few common topics, as so many examples of this content live on the internet, that AI can sometimes successfully generate a blog post. However, do you really want to create content everyone else has created? Google prioritizes showing authoritative and unique content to the people searching.
Most content will be generalized, may be outdated, and will take a lot of time to rewrite and fact-check. For more in-depth information about the red flags of using AI content and how it affects your website’s SEO ranking, read this blog post.
A custom blog post is a one-time investment that gives you returns for as long as it lives on the site. SEO blog posts show up to people who want your services but don’t know your community yet, bring them to your website, and move them along the customer journey.
Contact us today to learn how your content can increase both your top-of-funnel and bottom-of-funnel leads.
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