Weathering the COVID-19 Storm

Article Weathering the COVID-19 Storm

We had the opportunity to pen an editorial in the May/June 2020 issue of Senior Living Executive Magazine, distributed by Argentum.

Read the full article here.

The consumer experience is rapidly changing across all industries. Every market is finding new ways to adapt their business and communication strategies to comply with new standards for safety and to meet the latest buyer preferences, all of which are shifting daily — sometimes even hourly.

Teachers who have been honing classroom learning for decades are now delivering all their lessons online. Groceries are being delivered straight to our homes; new cars are coming to our driveways. Changes like these are necessary, but for many businesses they’re uncomfortable, unnatural, and can be overwhelming. Comfort zones are being thrown out the window across the board, and the senior living industry is no exception.

This is a new game, and while even the immediate future is uncertain, we know the effects of COVID-19 will last far beyond what’s happening now. How you adapt your sales and marketing strategies to meet the new needs of the senior living buyer’s journey will determine the success of your community in both the short and long term – resiliency is more important than ever.