Webinars and Events

Webinar | Consumer Expectations Are Changing—Are You?

Consumer Expectations Webinar

In a world where we’re bombarded by roughly 5,000 different advertisements on a daily basis, consumer expectations are changing. As such, successfully marketing any product or service has become a complicated endeavor, particularly in the increasingly crowded senior living market.

How can you keep up with other brands, and competitors, who seem to be embracing the changing times and delivering their message across all channels? Especially when your budget may not be scaling at the same rate?

Hear Amy Alvarado Plank, director of sales and marketing for Legacy Pointe at UCF, and Janel Wait, chief strategy officer for Attane, as they dive into how communities can, and should, be leveraging data and technology to understand their buyers better, and deliver the right message at the right time to the right prospect, in order to maximize their investment in marketing and sales.

In this webinar, you’ll learn about:

  • Data points you can use to inform your marketing and sales programs
  • Identifying patterns in your data to improve segmentation
  • Surrounding the consumer with relevant messaging through hyper-targeted tactics
  • Integrating technology that will allow you to scale and compete

Watch on-demand now:

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