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Success Stories
Legacy Pointe at UCF Increases Inquiry-to Appointment Conversion 77% with Marketing Automation
Using email marketing for lead education and higher engagement
Launching Automated Email Programs to Nurture Leads
91% of Legacy Pointe at UCF’s new leads weren‘t coming on-site for an appointment and the community needed help increasing their inquiry-to-appointment rate. Attane developed an onboarding email program that educated new leads about the community and resident benefits, and the importance of an on-site visit.
Onboarding Program Results Show Increased Appointments
25% increase in content engagement
100-day decrease from inquiry to appointment
77% increase in inquiry-to-appointment conversion