Marketing to Seniors,Search Engine Optimization

Why Senior Living Communities Need to Incorporate a Blog into Their Marketing Strategy

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Incorporating a blog into your senior living marketing strategy is critical when building an authoritative, strong brand online. Since more consumers are using search engines to look up information and find solutions to their problems, blogging is one of the best ways to reach seniors online. Having a blog is an essential piece of your digital marketing strategy.

Your senior living blog allows for endless opportunities, including:

  • Increasing search visibility
  • Generating more traffic to your website
  • Bringing in reliable leads
  • Boosting engagement

Top 7 Reasons Why Having a Blog Will Positively Impact Your Senior Living Marketing Strategy

1. Increases Visibility in Search Engines

Search visibility can be defined as how often, and how high up in search results, your website appears. Traditionally, the goal is to be in the top search results in order for people using Google, Bing or another search engine, to choose and click on your website rather than a lower-ranking page.

According to Hubspot, companies that have a blog receive approximately 97% more links to their website. Blogging is one of the best ways to increase search visibility in the SERPs (search engine results page), since every time a new blog post is published, it’s another piece of established content helping your brand and its exposure across the web. 

By optimizing your blog posts, your content ranks better in search engines such as Google or Bing. Considering SEO is one of the biggest pieces of a digital marketing strategy, it’s no wonder why senior living communities who blog outrank their competitors. In fact, companies that blog have 434% more indexed pages, which betters your chances of getting found in search engines. 

2. Drives New and Repeat Traffic to Your Content

Research shows that companies that have a blog have 55% more website visitors. In addition, 80% of daily blog visits are new. Consistently blogging sends new visitors to your content, leading to more website visitors, meaning more opportunities for inbound lead generation.

3. Drives Reliable Lead Generation

When comparing lead generation among small businesses, those that include a blog in their marketing strategy have 126% more lead growth. Since leads are crucial to any organization, it’s important to focus on creating thoughtful, high-quality blog content in order to attract your target audience, thus, the right leads in your sales funnel.

4. Positions Your Brand as an Expert

A major benefit of blogging for senior living or assisted living communities is that it positions your brand as an authority in the industry. Blogging for senior living is a way to share your expertise while answering common questions and misconceptions, and providing solutions. Incorporating a blog into your marketing campaign is a fantastic way to boost thought leadership and position you above your competitors.

5. Showcases Your Offerings, Mission, Culture and More

Your senior living blog provides a platform for your brand to showcase its offerings, mission, culture and even goals of your senior living community. This allows you to build and gain trust with your readers. Blogging is a great way to show your target audience who you truly are. This, in turn, allows you to create authentic, transparent experiences to connect with your prospective customers.

6. Keeps You Up to Date with New and Fresh Content

From blogging about trending topics to related industry news, it is a medium for you to keep your market in the know, adding value to their lives. Creating new content through your senior living blog will give your audience a reason to continue visiting your website since you’re constantly providing new, thoughtful content.  With a blog, you’re supplying Google’s search algorithm with fresh, constantly updated content, which is a main driver in rankings and search results.

7. Generates New Business

Research shows that 70% of customers say blogs influence what they purchase. With that being said, having a blog can have a huge impact on increasing revenue and generating new business. Understanding your target audience is crucial when creating unique content that results in sales and reliable leads. 

Take Your Blog to the Next Level with Attane’s Digital Marketing Solutions

Blogging is the key to your entire inbound marketing strategy. It’s the number one tool to establish authority in the senior living industry, capture leads, generate continuous traffic to your content and increase user engagement. To bolster your senior living blog strategy, contact Attane, a senior living marketing company using more technology and data-driven strategies than ever before.

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