Most website traffic and leads come from search engine results, so it’s vital to build a robust, strong search engine optimization (SEO) strategy to ensure the right users find your site quickly.
A strong SEO strategy increases your ranking on search engine results pages (SERPs). The higher your site ranks, the more traffic your website receives. Achieving a high site ranking on SERPs is possible only through a long-term SEO approach that includes ongoing website optimizations, content production, and an active social media presence that increases your query relevance and ranking.
While the complex methodologies and technical website practices that contribute to building a strong SEO strategy can seem overwhelming or complicated, you can gain a better basic understanding of what drives SEO success starting with these five key areas:
Technical SEO analyzes the technical aspects of your site like load speed, mobile usability and crawl budget. How fast your website loads, mobile usage site optimization, and how easily Google can organize and index your site all affect your search ranking.
Keyword research ensures your site includes relevant search terms to produce high-ranking results because those keywords help search engines understand what value and information your site offers to searchers.
Link building establishes authority and online trust. Trustworthy sites tend to link to other trustworthy sites. The more of these backlinks you have, the more you’ll build your site’s credibility with search engines and boost your search engine ranking.
Overall quality of website and blog content also signals trust and credibility with search engines. Maintaining an up-to-date blog with new and relevant content must be a key element of your overall SEO strategy.
Local SEO optimizes your site for your specific market, and local searches tell search engines where you are. It allows you to be found by customers searching in a specific geographic area.
Your site’s ranking in the pack of organic search results is determined by your overall SEO strategy, which starts with the 5 key areas above but is affected by hundreds of different factors on your website. That’s why Attane’s proven SEO playbooks and websites built with SEO best-practices are vital for building and optimizing a successful SEO strategy.
Attane’s senior living and healthcare-focused SEO experts and data analysts implement a variety of marketing tools on behalf of clients to audit sites, track search engine ranking, analyze backlinks, and research keywords. We pinpoint technical SEO problems and provide solutions and potential improvements while also tracking performance of all the keywords driving traffic to each site to create more targeted website content.
To learn more about how the Attane content team and technical SEO experts can help you raise your ranking so your site will appear higher in SERPs, contact us today.