In one of the latest privacy-related changes in a long string of updates to how technology is used to track and gather user data across the web, Apple has issued new requirements effecting digital Facebook advertising.
In accordance with the AppTrackingTransparency framework, apps will now prompt all iOS 14 users to opt in or out of certain data collection.
Here’s more about what the iOS 14 updates mean, the implications for social media advertising through Facebook, and how we’re responding to the changes :
The AppTrackingTransparency framework displays a prompt requesting the user to give permission for any marketing-enabled app they’ve downloaded to track them across the web or to access their device advertising identifier. It’s now required for all Apple apps, including Facebook.
The changes impact how Facebook receives and processes conversion events from tools like the Facebook pixel (an analytics tool.)
At Attane, we’re always actively working to optimize, target and report on web events from Facebook pixel and other business tools to ensure campaign effectiveness. We’ve taken steps to update the event setup and manage changes for clients, such as:
As privacy remains a prevalent concern throughout the digital advertising environment, more targeting and tracking restrictions are likely to be announced for years to come. We’ll continue to address changes in the marketplace and analyze our own data to stay on top of the latest updates and roll out new strategies to optimize efforts in response.