You probably know how important digital strategies are to your marketing success. With the widespread adoption of online platforms, however, it can be easy to overlook the value of direct mail and difficult to understand how it fits into a cohesive, modern strategy.
The reality is that direct mail is still valuable and isn’t going away anytime soon. In just one year, the U.S. Postal Service will deliver 143 billion pieces of mail to 160 million addresses from more than 31,000 post offices. And just like your digital tactics, direct mail continues to evolve alongside marketing technology to fit into a data-driven, online advertising environment.
Here are three compelling reasons you should be using direct mail marketing solutions:
Direct mail drives positive marketing ROI. It continues to show great response rates and increase brand awareness. Strategic direct mail campaigns cultivate trust and connection with your consumers.
According to Marketing Sherpa, 76% of people trust ads they receive in the mail.
When using strategic, hypertargeted lists that are regularly updated, direct mail becomes an economical strategy. Data-sourced audience lists allow you to accurately target based on your campaign objectives and only send to your intended audience instead of wasting dollars on large, blanketed sends.
Recent campaign results showed more than double response rates when using strategic data-sourced lists from GlynnDevins versus other lists.
Creative direct mail captures undivided attention. It’s personalized, and most consumers like to be contacted via direct mail because they can read it whenever they want. When direct mail is used alongside digital, marketers see increased conversion rates, lead generation, website visits, ROI, and response rates.